Yifei Wang
Product UX/UI Designer
I’m a UX/UI Designer passionate about creating beautiful and delightful experiences.
Yifei Wang
Product UX/UI Designer
I’m a UX/UI Designer passionate about creating beautiful and delightful experiences.
Format: SaaS Platform
Country: China
Client’s Name: Aurora SendCloud
Position: UX/UI | User Research | Product Design
Year: 2024
https://www.aurorasendcloud.com
My work spanned website redesign, AI agent UX/UI design, and product experience optimization, closely integrating user research, system thinking, and interface design to improve usability and communication efficiency across the platform.
My role:
Project 1: Aurora SendCloud Website Redesign
- Led the end-to-end redesign of the Aurora SendCloud website to better communicate product value, AI capabilities, and enterprise credibility.
- Conducted competitive and market research to benchmark global email delivery platforms, and translated insights into a clearer information architecture, content hierarchy, and visual system.
- Designed responsive UI components and interaction flows to improve onboarding clarity, conversion, and overall brand perception.
Project 2: AI Agent UX/UI Design
- Designed the UX and UI for AI-powered agent features within the SendCloud platform, focusing on intelligent email optimization, delivery insights, and automated decision support.
- Developed user-centered interaction models that translate complex AI logic into intuitive controls, dashboards, and feedback mechanisms.
- Collaborated with product and engineering teams to ensure feasibility, scalability, and consistency across AI workflows and core SaaS functionality.