I’m a UX/UI Designer passionate about creating beautiful and delightful experiences.
YouWorld App
Format: Website, Mobile application, CRM system Country: USA Position: UX/UI | User Research | Product Design Year: 2020
https://www.you.world Founded in 2016 in the city of Los Angeles, California, initially emerged as a tech-solution provider with a mission to invigorate brick-and-mortar businesses. The innovative approach encouraged consumers to embrace e-gift cards, utilizing native countries‘ mobile payment systems and currencies, thereby boosting foot traffic, and enhancing sales for local stores. Building on our early successes, YouWorld boldly expanded its horizons by introducing a cutting-edge digital banking product.
This new venture ushered in a hassle-free era for global travelers, as YouWorld partnered with banks across the United States, Canada, Europe, Australia, Japan, and more, with plans for further expansion. These strategic collaborations not only streamlined financial services but also unlocked elite shopping and travel benefits, redefining convenience, and luxury for globe-trotters everywhere.
We built B2B2C product that serves retail industry: connect to global manufacturers and brands to help SMBs, brick-and-mortar stores, and influencers source better products globally; drive global shoppers to retail shops to get more rewards while allowing payment using native currency.
My role:
Led end-to-end UX/UI product design, development, and iteration for cross-border payment consumer products and CRM, enhancing brand connectivity of e-commerce and local stores with global customer journey through mobile wallet and gift card.
Drove conversion rate improvements, transaction volume growth, and expansion of user groups and products across US,AU, and CA by enhancing design system, optimizing visual design, redesign landing pages, and providing support to marketing team and cross industry partnerships.
Leverage data and conduct research when relebant to gather feedback to continually improve and evolve the design system and products.