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Yifei Wang
Product UX/UI Designer

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Evewang1025@gmail.com

I’m a UX/UI Designer passionate about creating beautiful and delightful experiences.


Uthrive: Cashback & Rewards

Format: Website,  Mobile application
Country: USA
Position: UX/UI | Product Design | Website Design
Year: 2020

https://www.uthrive.club Uthrive enables users to maximize savings and Rewards on their purchases - by recommending the right credit card for every purchase whether they're shopping for groceries, dining out, booking travel, or anything else, Uthrive acts as a personal credit card manager. No need to set up reminders or shortcuts for purchases.

The solution is to straighten up finances, simplify the complex, and ensure users are making the right decisions, and to do that in a transparent way so that users get the most value. With its powerful and innovative AI-based algorithms, the Uthrive App enables users to choose the right credit card for every purchase, so users maximize their rewards and take the guesswork out.

As a founding designer, I contributed to a smart financial management App with AI-Driven platform as founding designer, which assist credit cardholders in managing and optimizing their credit card rewards and loyalty programs.

  • Crafted compelling responsive landing pages and customer acquisition experiences with illustrations, mockups, and animation, aimed at enhancing marketing pages and funnels, specifically targeting SEO & SEM strategies, leading to 25% boost in retention and 15% rise in conversion.
  • Collaborated with engineers to build AI related features to track reward points, offer redemption options, and personalized recommendations.
  • Design supporting content and materials for Marketing and SEO & SEM team through customer acquisition and growth, such as social media assets with storytelling and narration design.
  • Led the initial screening survey design to help reach target audience for insight gathering, and crafted end-to-end experience that engage customers and optimize for conversion and other key metrics. 







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