Worked in the Audi Asia R&D center UX group for CN, JP, KR, and TW markets, mainly responsible for UI design, trend & market research, design development, and collaboration with suppliers, etc.
My role:
Project 1: MIB3+Asterix Platform Iteration
Led market research, leveraging user research and quantitative data to inform decisions and anticipate long-term trends.
Engaged in workshops with Chinese opinion leaders and international trend experts, presenting project milestones to Audi China and Audi AG.
Project 2: HCP3 Vehicle Infotainment System HMI (Human Machine Interface)
Developed innovative interaction design proposals under product strategy, local and global market requirements, and technical regulations.
Independent creation of design concepts in various techniques in the photo and video-realistic visualization.
Systematically developed features under the design and derivative strategy regarding project-related offer structure and individualization.